Brand.

Jiri Mcc

Client

Czech Fashion Council 

Role

Brand
Integration 

Time

Y12 – Y24

Czech Fashion Council builds the bridge for a new generation of fashion designers.

Fashion is no longer about the fabric quality, sizes and extravagant cuts – its about digital perception of the brand in forever changing stream of inspiration.

Fashion
Landscape

In Y23, Google google has announced the first AI pattern learning tool that helps retailers and their customers to find a specific item within two clicks.
That’s where we stand now. The Fashion Council in the Czech Republic has explored the possibilities of digital brands for over a decade, utilising the knowledgebase from all their European partners. 

We deliver quality content to a fingertip of our customers. The imagery is at the centre of our attention, combined with solid typography where the brand shapes the role of the fashion window.

We are here to express not impress.

The clarity of our message is more important than the quantity and glamour. We do not thrive for perfection we thrive for uniqueness – and thats where our routes coms to a life.

Our style is bold, confident, and colourful.

Full of details in motion. We remind the observer that cloth, accessories, or different art of appeal are part of ourselves and carry the message to society.

The new brand is not just a logo, graphics, or shape. It is a window that shows the direction – with the focus, we distil what is essential and how we look at the object. It reflects the designer, artist, photographer and thinker behind it.

The shape that is both robust and gentle.

A building block, a sculpture and object covered by the light and reflection

Three letters combined together showing the direction, articulating the aspiration, innovation, motivation and affirmation that Czech Fashion Design is here truly represents the country and its designers. We are CFC™.

Choose your wardrobe. A simple icon formalises the selection of categories like man, woman, jewellery, and shoes in full fashion play.

Fashion Talk Room.

A podcast that discusses the latest stories of the Czech Fashion Scene with its authors and protagonists, with main panellist Olo Krizova.

Simplified communication
for all aspects of the business, including guidelines, pitch presentation, and keynotes – all following the same visual guideline.

Sector

Design
Art
Craft
Media

Industry

Fashion
Jewellery
Accessories
Shoes

Happenings

Weekly Spin
HQ Calling
Calendar
Support

Share

Talks Show
Podcast
Shows
Events


Connect

Business
Education
Sponsoring
Mapping

Focus

Women
Men
Kids
Pets

In every picture, there is a story. Karel Losenicky is the most excellent fashion storyteller. With over 20 years of fashion photography, he defined the image of CFCs launch.

Fashion and emotion go hand in hand. The shape opens the window of opportunity. The image is the message; silhouette enables the imagination, and colours enrich the depth of the shapes and the connection with the overall story.

The collaboration with the Czech Fashion Council team was one of the smoothest integrations of design I have encountered. We look forward to a new way of collaborating.

Client

2024/01/01

czechfashioncouncil.com

Technology

Application

Business

Slack

Design

Figma

Development

Semplice

Recognition

Awards

Linked In

Behance

Twitter

Services

Measurable

Business

Olo K.

Veronika K.

Marketa M.

Design

Anata

Ester

Michaela S

Integration

Karel L.

Jiri M.

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