SkyQ Apps offer a unique opportunity to combine LIVE content with VoD and OPTA stats to deliver a 360º experience.
Combining the mobile experience with data and VoD Clips under one comprehensive experience, just one swipe away to get SSNHQ.
Enhance the experience by uncovering sports content while watching other channels.
SkyQ Apps offer a unique opportunity to combine LIVE content with VoD and OPTA stats to deliver a 360º experience
Ambition
A Truly
Connected
Experience.
Effect
Sky Sports News HQ combines all sports news and the Score Centre in one place. Now you can keep up with your favourite teams from your TV as well as from your mobile phone.
Customer Centric
Manifesto.
Invisible
We wanted to deliver a truly compelling experience where all screens are connected. We envisioned SSNHQ could be connected to all our data streams and clips in one comprehensive Centre of Digital Home™ for Sky Sports. All users should be able to keep up to date with their favourite sports while still watching a movie or playing video games. Now Sky Sports would become truly integrated.
Landscape
The Challenge.
Effect
Any proposition should focus on internal challenges first. We identified three significant challenges we needed to resolve before we could launch the product.
Scalability
Due to space limitations, we needed to make the experience scalable across all major Sky sports events. This way, we could deliver a truly scalable solution for our customers.
We carried out intensive research into what stats are important to our customers. Our design team then unified these stats into a scalable ecosystem.
Flexibility
Our initial challenge did not come from user demands or business restrictions, but from technical limitations.
This is why technology played such a crucial role in how we delivered.
Flexibility across the projects helped designers make fast yet very effective decisions that decreased refactoring and gave the team more time to test and validate future concepts.
Integration
To build something flexible, you have to have a great engineering team. Design means nothing without great technical support. Our engineers ran in parallel to design (Dual-track Agile) and established robust solutions based on actual data. This allows us to validate propositions quickly and bring changes to the final release faster than we anticipated.
Methodology
Sky Sports
News HQ.
Ecosystem
The design framework became a living breathing organism behind all our business, design and development decisions. With the support of designers, the prototyping team validated the behavioural patterns in a real TV environment. Once validated, the delivery team implemented the designs – 40% faster than planned originally.
Adaptable
Each TV has a different ratio how of display graphics. Our design team was challenged with consolidating a unique measurement system for skyOS to cater to different rendering systems and displays connected to Sky set-top boxes.
Design Specific
Unified
Experience.
Atomic
The design team documented all possible variations of how scores and stats across all major sports (including football, rugby, cricket, golf and Formula 1) needed to be displayed.
Ambition
A Tailored Sports Experience.
Effect
Customer can now tailor their experiences so they only see information about the teams, personalities or specific competitions they are interested in.
Design Specific
Co-Viewing.
This is an example of how Formula 1 stats appear when a user wants to see the Race Results overview.
Ecosystem
The image above shows how Formula 1 stats are presented before, during and after the race. This data also includes drivers' track/circuit position and team ranking.
Design Specific
The Experience.
Ecosystem
Our components could be reused across all Sky Sports Apps. This brings an enormous opportunity to scale the viewing experience beyond the customers' imagination. Below is an example of the CX documentation we delivered to our development team to support scaling the proposition.
Methodology
The Customer Experience.
Ecosystem
Our design team went from being a centralised unit supporting five feature teams, to a redistributed design network integrated with the development cycle.
We all learned valuable lessons related to Design at Scale through our close interactions with the development teams.
Method
Design
Methods.
2000 - 2022
Adaptable
The complexity of our documentation grew from 60 pages to over 1,200. Initially, we used Adobe CC to manage our documentation but due to its limitations, we moved our operation to Atlassian Confluence. In the first six months of the project, we established a unique skyOS naming convention that we quickly scaled across all our products. Then we moved all our design operations into one location: Atlassian. We defined new ways of working for the design team based on tribal leadership and Dual-Track Agile processes. This meant we could scale from one to five products effectively. It was in the first six months we could see how the proposition of the "Power of One" could make an impact on delivery.
Method
User
Flows.
2000 - 2022
Atomic
User flows vary in different ways depending on the event or sport. The business team, together with our stakeholders, did an incredible job identifying and articulating the requirements so that our team could provide a simple solution to a complex problem
Method
Components
Variant.
2000 - 2022
Atomic
With 157 components, we could generate a vast number of variations to address the demanding and constantly changing sports environments.
Why
Product Design Delivery at Scale.
Method
Design
Methods.
2000 - 2022
Confluence
The Customer Experience team together with talented BAs created Design Hubs where we shared all information. The hubs allowed us to collect our High-Level Requirements (HLRs), User Acceptance Criteria (UAC), System-Level Requirements (SLRs), as well as the design prototypes and all their iterations. An easily trackable and sharable environment allowed us to move faster and smarter.
Jira
Atlassian's JIRA helped me organise work across the three teams and 30+ projects. Together with CSM® and powerful Jira Query Language (JQL), we created dashboards that operated and informed stakeholders about the current situation, velocity and how we were delivering value to the business.
People
The Sky Q Apps
Product Team.
2013 – 2016
Anthony D.
Group Director
Davide T.
CPO® Apps
Jeremmy W.
CPO® Sky Sports
Joel B.
Creative Director
Jiri M.
CX Director Apps
Matt C.
Design Director Core
Sam B.
CSM®
Matt P.
Copywriter
Adelaide L.
UI Designer
Ashley B.
UI Designer
Anneke G.
UI Designer
Adny C.
UI Designer
Impact
Impact of Design on the Product Delivery.
Overall
Budget.
50m
We have launched the product earlier than originally estimated, which has a significant pack on operational cost
Design
Function Saved.
16m
DaS implementation saved on operational and management costs as we don’t need to spend additional reporting.
Impact on
the Business.
32%
From the project initiation to final delivery the overall impact on the business including team cost, operation, development and integration was about 32%
* All great teams operate on a simple family model. Across the multicultural and multidiscipline teams, we all have families and understand our roles in these groups. Translating that correctly to the team makes a significant difference to the tribe and their outcome.
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