LINE_White

Case Study

Welcome to Enhanced Live™, the ultimate digital hub for your connected viewing experience.

2016 - Sky

The aim of “enhanced live" was to build a light yet robust proposition that could support data, graphics and VoD clips to enrich the TV  LIVE experience in the 21st century.

The Red Button was historically about enhancing the live experience – right when the data come in.

LINE_3COL_Red

The SkyQ Design Team challenged themselves to deliver a scalable sports proposition. A framework for apps and additional streaming services supporting the Center of Digital Home™ (CoHD™) offering.

LINE_Red

Landscape

Next Generation of
Enhanced Live
.

SKY_S_Hero-1
LINE_White

Effect

Follow your favourite sports with fluid viewing and reach the full potential of your digital experience through SkyQ.

FURNITURE_Light
LINE_Red

Experience

The Challenge.

With many sporting events each year, Sky Sports faced the challenge of integrating LIVE, VoD and stats into one single comprehensive, scalable experience.

01

LINE_White

Customisation

With over 30 LIVE events a year across five channels, Sky Sports brings a combination of LIVE broadcasts, VoD and OPTA stats. It means a production team has full control over a robust platform, allowing them to customise the LIVE app for any event.

02

LINE_White

Integration

The greater challenge was integrating the SkyQ with existing Sky services to deliver content across different touchpoints. Sky Sports News HQ (SSNHQ) is the first fully integrated platform to utilise a whole spectrum of OPTA data feeds.

03

LINE_White

Scalability

One of the mandatory requirements was scalability. This challenge became the primary focus for the design team throughout the full integration. All the components were designed to be interchangeable and to accommodate further data expansion.

FURNITURE_Light

Supporting
Enhanced
Live.

Note

LINE_Red

Football, tennis, rugby, golf and Formula 1 are unique events. Our guiding principle was to build a fully customisable platform while ensuring that complex scenarios such as feeding content from multiple football leagues simultaneously are handled from a data perspective with an intervention of the programme operator.

SKY_S_RBrands
FURNITURE_Light
LINE_Red

Expereince

skyOS:
Data Model
.

LINE_White

Effect

A spatial model allows the user to simultaneously navigate between different experiences without losing their connection with live TV and dynamic data.

LINE_3COL_White

LIVE vs VoD Clips

01.

A spatial model allows the user to simultaneously navigate between different experiences without losing their connection with live TV and dynamic data.

LINE_3COL_White

Data and APIs

02.

The modern world of sports is built on various data streams and APIs that allows providers to tailor their feeds. These become narratives through a series of connections,  dependencies, links and facts, creating a holistic picture of any event.

LINE_3COL_White

3D

02.

Out of all the data, we tested, the most impactful was the Formula 1 3D proposition. This can visualise the driver's position on the circuit   and allow viewers to see through the eyes of the driver

LINE_3COL_White

Effect

04.

Once all the data was collected, we provided a secure stream of our package that could be rendered on our customers' screens. The technology that made all this possible is the next generation of 3D experiences inside of CODH™.

LINE_Red

Expereince

The Production
Date Flow.

SKY_S_Flow
LINE_3COL_White

Instant Access

One Swipe Away.

The entire experience was designed with the mindset that all information should be one swipe away. 

LINE_3COL_White

Scores Unbound

Scores and Tables Unbound.

All data had to be visualised to support LIVE views. For that, we developed three data views.

LINE_3COL_White

Customisation

Customise Your Team.

The most popular feature was to add your own team or player to the main menu. This meant customers were one click away from your favourite team.

FURNITURE_Light
LINE_Red

Expereince

A Unified
Experience.

LINE_White

Effect

Framework unification can limit creative output. We designed a three-layered system that supports data unification,  operational integration and unlimited skinning capabilities. This replaced a minimum amount of components for the operations team can use to generate the LIVE view.

SKY_S_Graph
FURNITURE_Light
SKY_S_Live_Football12
LINE_Red

Design Specific

Football
Live
.

Whether you are watching the Premier League, the Championship league, La Liga or the World Cup, our App is ready to support your viewing experience.

SKY_S_Football
LINE_Red

Ecosystem

All the components were able to display real-time stats before, during, and after a game (Scheduled, in Play and Final Time). As you can see, without exception, we also could display who scored and at what time.

SKY_S_Live_Cricket12
LINE_Red

Design Specific

Cricket
Live
.

Cricket is one of the most complicated games in terms of its rules. We worked with Cricket specialists to display all game data, so when watching the Twenty20 series, you can have all the game data on one screen.

SKY_S_Cricket
LINE_Red

Ecosystem

Below are some examples of how we manage to fit the game data into a very small space to communicate essential information about the game, even tea time.

SKY_S_Live_F112
LINE_Red

Design Specific

Formula1
Live
.

This App used a different structure but with consistent branding. The F1 App was one of the first to use our bespoke 3D interactive modelling.

SKY_S_F1
LINE_Red

Ecosystem

Each sport has different important stats. F1 fans, for example, want to see racing time, positions and the next race location, whereas football or cricket fans want to see such stats as shots on goal, possession, overs, balls, runs, etc.

DIVIDER_White
LINE_Red

Why

Product Design Delivery at Scale.

ARROW_L_Magenta
LINE_4COL_Red

Method 

Design
Methods.

2000 - 2022

LINE_White

Confluence

The Customer Experience team together with talented BAs created Design Hubs where we shared all information. The hubs allowed us to collect our High-Level Requirements (HLRs), User Acceptance Criteria (UAC), System-Level Requirements (SLRs), as well as the design prototypes and all their iterations. An easily trackable and sharable environment allowed us to move faster and smarter. 

confluence
LINE_4COL_Red

Twenty yeras in making

20+

jira
LINE_White

Jira

Atlassian's JIRA helped me organise work across the three teams and 30+ projects. Together with CSM® and powerful Jira Query Language (JQL), we created dashboards that operated and informed stakeholders about the current situation, velocity and how we were delivering value to the business.

FURNITURE_Dark
LINE_3COL_Red

People

The Sky Q Apps
Product Team.

2013 – 2016

SKY_T_Anthony
LINE_White

Anthony D.

Group Director

SKY_T_Davide
LINE_White

Davide T.

CPO® Apps

SKY_T_Jeremy
LINE_White

Jeremmy W.

CPO® Sky Sports

SKY_T_Joel
LINE_White

Joel B.

Creative Director 

SKY_T_Jiri
LINE_White

Jiri M.

CX Director Apps

SKY_T_MattC
LINE_White

Matt C.

Design Director Core

SKY_T_Sam
LINE_White

Sam B.

CSM®

SKY_T_MattP
LINE_White

Matt P.

Copywriter

SKY_T_Adelaie
LINE_White

Adelaide L.

UI Designer

SKY_T_Ashley
LINE_White

Ashley B.

UI Designer

SKY_T_Annake
LINE_White

Anneke G.

UI Designer

SKY_T_Andy
LINE_White

Adny C.

UI Designer

LINE_Red

Impact

Impact of Design on the Product Delivery.

Overall
Budget.

LINE_Red

50m

We have launched the product earlier than originally estimated, which has a significant pack on operational cost

Design
Function Saved.

LINE_Red

16m

DaS implementation saved on operational and management costs as we don’t need to spend additional reporting.

Impact on
the Business.

LINE_Red

32%

From the project initiation to final delivery the overall impact on the business including team cost, operation, development and integration was about 32%

* All great teams operate on a simple family model. Across the multicultural and multidiscipline teams, we all have families and understand our roles in these groups. Translating that correctly to the team makes a significant difference to the tribe and their outcome.

Say Hi!

Get in touch whether you want to talk about a new project,
collaboration or to have a chat.

* All brands and trademarks presented on GIVE™ are owned by their relevant companies or agencies. These projects represent collaborations between designers, developers and product owners. Do not copy or publish any of the projects shown here without approval from givetm.co and/or relevant companies and agencies.

Back to top Arrow